passionfroot calendar view revamp
- the challenge: passionfroot’s calendar view is not clear and intuitive, lacking important information for users.
- segment: creator economy, saas.
- tools: figma, cycle, dovetail, notion.
- year: 2023.
- goals: a simplified, clear, intuitive calendar view, and advanced filtering and search options.
alex kham, senior product designer of passionfroot, kindly shared this real project of their platform so i could independently research and develop solutions for the archetype of passionfroot’s users in may 20023.
the new calendar view was launched october 2023.
creator economy is a software-facilitated economy that allows creators and influencers to earn revenue from their creations. one commonly cited figure sizes the creator economy at $104.2 billion in mid-2022.
passionfroot is a crm for creators which let them handle sponsorships, collaboration requests, bookings, and payments, all in one single place. it got 3.3m investment (pre-seed).
calendar needs to be more intuitive, have a monthly view, and search and filter options.
what was also mentioned: cluttered package details, difficulty in managing collaborations, calendar synchronization and lack of clarity on collaboration status.
who are their users?
all creators! but we are now focusing on newsletter writers, podcasters & youtubers.
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research and insights
- interviews with passionfroot’s ceo jen phan, head engineer lorenzo and in-house creator akta.
- key insights gathered from cycle (customer feedback and user research platform powered by ai) and dovetail (cloud-based customer knowledge platform): a more intuitive, monthly view, need for calendar synchronisation, and search/filter option.
- development of a user archetype: a 31-year-old american newsletter writer.
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design process
- competitive analysis and prototyping. lean ux methodology.
- research on existing platforms: monday, jira, trello, airtable, clickup, beacons, grizzly ads, agentio.
- development of low-fidelity and high-fidelity prototypes, with standardization for ease of use, feedback, and iteration,
- gathering feedback from company employees and external mentors from adplist.
implementation and results
- simplified, clear, and intuitive calendar view with a monthly view and advanced filtering/search options.
- enhanced display of packages for ease of management.
- outcomes and metrics are to be updated as are not yet measured after the revamp.
challenges with the project
- navigating a tight timeline and managing multiple tasks simultaneously while working by myself.
- limitations in user testing and experimenting with calendar features due to time constraints.
- designing a complex solution such as calendars is not easy - there are diverse use cases, speed and responsiveness, and difficulty in its integration with other platforms.
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next steps
- conducting a user survey to fine-tune priorities.
- explore other calendar view options, as per research findings.